Mitch was guided by two pre-existing dreams: swim the English Channel, and summit Mount Everest. Linking these two behemoths of physical performance by human power - on a bike - came naturally to a man driven by a core mindset that runs deep in the Jöttnar community: a pursuit of excellence and a refusal to be daunted by obstacles. And so a double world record attempt was born.
Alongside these great ambitions lie Mitch’s thoughtful meditations on what drives him individually, and the broader potential that he believes we as humans can unlock. Two fundamentals that shape his outlook - his time in the Royal Marines, and a lifelong passion for the natural world - align perfectly in his nominated charity, SAVSIM. Their work supports and rehabilitates veterans, as well as protecting threatened natural landscapes.
An undertaking as punishing as Project Limitless is only sufferable with a cast iron resolve, so the challenge had to be underwritten by a steadfast belief in his and SAVSIM’s mission. It is with this same belief that Mitch endeavours to show how, armed with daring, confidence, and an earnest conviction, our capabilities are truly limitless.