In the White Room

Monthly dispatches from high places and wild spaces.

At Jöttnar, we obsess over high-performing outdoor gear. Our joy comes in crafting a product we truly believe in ourselves - but not for the product’s sake, rather because we love what it unlocks for us. At the core of it all is getting outside and doing hard things, in whatever form that may take.

We get inspired and excited by stories of others out there getting after it. And since we spend so much of our time absorbing these stories ourselves, we decided to share some of the most inspiring and interesting ones for you in a neat package: The White Room.

Rabbit holes await - enjoy.

FRAMES

ECHOES

LINES

SAGAS

FRAMES

A collection of stories from the mountains, as told through film and video.

Louise Ferguson

Hardline History.

Some people are very good at going down mountains very fast. Professional mountain biker Louise Ferguson is one of those people - and this year became the first woman in history to complete a full top-to-bottom run down Wales’ infamous Red Bull Hardline. Here’s her story:

WATCH (30mins)

“This is the start of something new with women’s racing…I think this is just the beginning”

Title

Anders Hofman

Project Iceman: the Antarctic triathlon.

You’ve heard of people doing an Ironman. But have you heard of anyone doing an Iceman? Anders Hofman, driven by his core belief that limitations are just human perceptions, set out on a daring mission to complete the first ever full distance Ironman triathlon in Antarctica. It’s one of the most extreme athletic feats ever attempted.

WATCH (2hrs)

JOE SHEFFER AND ALASTAIR HUMPHREYS

60° North: A British Adventure on Bromptons.

This short film is simple, raw, and charming — a human-powered traverse of the remote Shetland Islands by folding bicycle and inflatable packraft. Alastair and Joe pedal, paddle, and push their way from Sumburgh Head to Muckle Flugga, chasing the quiet joy of adventure that needs no frills.

WATCH (7mins)

ECHOES

Podcast episodes that share tales of adventure from the trails, the summits, and everything in between.

REBECCA STEPHENS

First Females.

Tori James is marking 50 years since Junko Tabei became the first woman to summit Mount Everest, with a series of interviews featuring some of the 900 women who have since followed in her footsteps to the roof of the world. This first episode is with Rebecca Stephens - the first British woman to reach the top.

LISTEN (55mins)

“The biggest lesson I learned from everest is the importance of a team… I wouldn’t have even jumped on a plane to Kathmandu were it not for the team.”

Title

Mitch Hutchcraft

A Look Back at Limitless.

The dust has settled on one of the most extraordinary human journeys. Mitch however, has not - he’s already been out chasing new adventures since Everest. But we managed to get him down to Jöttnar HQ to tell the story in his own words: his view from the summit, and everything it took to get there.

LISTEN (35mins)

Aldo Kane and Matt Pycroft

Masculinity in the Outdoors.

An important conversation: what is it to be a man in 2025 - especially in the world of expeditions and adventure? Hazel Findlay speaks with outdoorsmen Aldo Kane and Matt Pycroft in an honest and thoughtful conversation about masculinity, mental health, vulnerability, and what we should be aiming at.

LISTEN (1hr30)

LINES

Articles, blogs, write-ups: short reads inspired by exploits in the great outdoors.

Willis Morris

Dancing Above the Sea.

Butting into the North Sea swell stands a smooth, overhanging wall with no obvious features for holds or gear: God’s Gift. Jöttnar Pro Teamer Willis Morris returned to Caithness on a sea cliff mission - an E7 itch that just needed to be scratched.

“The climb looks improbable from above. But there’s just enough to wriggle in a few micro cams and tiny ball nuts. Just enough to convince you to have a go, at least.”

READ (3mins)

"It’s the sound of it that hits you first...It's like abseiling into a chamber of rolling thunder. I love that intense atmosphere; it heightens everything."

Title

Anna Rutherford

Of Formidable Stock.

Anna Rutherford won the inaugural 100-mile Rat Race from Bamburgh to Edinburgh in July. The first male finisher came in more than two hours after her - by which time she was already in bed. Known for fuelling her mammoth efforts with raw stock cubes, Anna’s a force to be reckoned with in the ultra-running scene. Read her race story:

READ (2mins)

Title

harry lidgley

Just Enough to Survive On.

Jöttnar Community Manager, Harry, recently headed out for a 5-to-9 microadventure, bivvying out on a work night in pursuit of a sense of wilderness and adventure - without the need for expense, global travel, and time away. Was it a good idea? Here’s how he got on:

READ (5mins)

SAGAS

Armchair adventures, handpicked by Team Jöttnar: classic reads from mountain literature and beyond.

Dougal Haston

In High Places.

Whilst looking for a summer read last year, I came across a worn but well-loved book in a small local bookstore. The date stamp inside read December 1976, and the cover showed a charismatic man in front of a snowy mountain. With a title like In High Places, I was sold. After the first chapter, I was gripped.

The author, Dougal Haston, lived up to his moniker, “The Mick Jagger of the Mountains”—he enjoyed life as much as he enjoyed climbing. Coming from a small town surrounded by mountains myself, his approach to them felt relatable. His recollections of summits and the details of his ascents read like pub-told stories—ones that keep you hooked until the end.

Sadly, Haston passed away in an avalanche at the age of 36. It really makes you wonder how much further he could have gone, what new heights he might have reached, while also reminding you that the mountains are there to be respected.

Chosen by: Nate, Jöttnar Creative Brand Manager

"Mountains have always exerted a strange influence on man. Grim and inaccessible, dwelling-places of gods and spirits, they have always had an aura of the unknown and mysterious."

Title

the Jöttnar Community

Out and About.

Last winter Jöttnar customer Jake took his warm layers to Norway’s Lofoten islands:

“There was a stark contrast to being up here in the summer, endless days of light, full of possibility and freedom to do what you wanted at any time of day. Winter did not have the same feeling.

After not seeing the sun rise for two weeks, we finally saw it break the horizon, on our last hike - a feeling of relief, almost.

But as quickly as it had risen, moments later it was dipping back below the horizon. Just before it disappeared again, the northern lights also decided to give us a small show. A fitting send off it felt from the most magical place on earth.”

@i_am_wardog