Jöttnar was launched six years ago, with just four products.

We’re not from ‘the outdoor industry’ and had only recently crawled from a snow hole in Arctic Norway during our previous careers in the British military. Now, with 43 lines in play, a growing team and some equally harrowing and uplifting exploits in the mountains behind us, the journey makes for an interesting photo album.

Jöttnar was born in Arctic Norway and is the creation of two former Royal Marine commandos.

We’re lifelong mountaineers, climbers and skiers, and that DNA runs deep in the company.

We run Jöttnar, we design the gear ourselves and we personally test it.