GBP
USA
Your investment will allow us to further drive product innovation and design, and to drive UK growth. We will expand our women’s range to equal our men's and increase our product offering into wider mountain and outdoor sports categories. We're ready to scale and have a clear plan to do so.
We Are Crowdfunding
The 2023 Conquer Giants Raise | Be a Part of Our Future
The 2023 Conquer Giants Raise | Be a Part of Our Future
Jöttnar was born out of a love for mountain sports and adventure. Our two founders, former Royal Marines commandos, spent their careers operating in extreme conditions, leading them to create Jöttnar, driven by their connections to the wild and to human endeavour.
Now we're inviting you to the next chapter of our story by becoming a Jöttnar shareholder.
Our first ever crowdfunding round with Crowdcube launches exclusively for our pre-registered community on Wednesday 18th January.
Get this exclusive priority access by registering below and receiving the opportunity to invest before the round opens to all Crowdcube users.
We're excited for you to join us.
Don’t invest unless you’re prepared to lose all the money you invest.
This is a high risk investment.
We Are Crowdfunding
The 2023 Conquer Giants Raise | Be a Part of Our Future
The 2023 Conquer Giants Raise
Be a Part of Our Future
Jöttnar was born out of a love for mountain sports and adventure. Our two founders, former Royal Marines commandos, spent their careers operating in extreme conditions, leading them to create Jöttnar, driven by their connections to the wild and to human endeavour.
Now we're inviting you to the next chapter of our story by becoming a Jöttnar shareholder.
Our first ever crowdfunding round with Crowdcube launches exclusively for our pre-registered community on Wednesday 18th January.
Get this exclusive priority access by registering below and receiving the opportunity to invest before the round opens to all Crowdcube users.
We're excited for you to join us.
Don’t invest unless you’re prepared to lose all the money you invest.
This is a high risk investment.
The 2023 Conquer Giants Raise
Watch Now
Why invest in Jöttnar?
- We're a premium, authentic, outdoor apparel brand, anchored in outstanding product and heroic mountain sports endeavour. Founded and led by two Royal Marines commandos, both active mountaineers and skiers; we know what works. As international mountain guides, extreme skiers, BASE jumpers, and alpinists, our Pro Team athletes also help us test and develop our gear.
We are growing. The UK sports and outdoor clothing e-commerce market is worth £2.77bn, and is forecast to grow to £3.57bn by 2025. In the last 12 months our UK customer growth was 78% and US growth up 105%.
We have strong fundamentals and a strong team. We achieved 7-figure revenue with just our first five staff.
We have strong support, with successful VC, Venrex leading the round. Venrex invests in creative founders to build innovative businesses, including Charlotte Tilbury, ME+EM, Lyst and Orlebar Brown. Our private investors are experienced commercial operators, including a founder-investor at Rapha; a chair of several international multi-million £ companies; and MD and CMO for well-known national brands.
We're the professionals’ choice. Selected by UK Special Forces, multiple mountain rescue teams, adventure film crews and professional wilderness and alpine guides.
We have loyal, engaged customers, with superb customer retention built on our reputation for product quality and performance, and consistently high customer reviews (average 4.87/5).
We are a true challenger. We fill the credibility, authenticity and product performance gaps left by the legacy mountain brands chasing the casual consumer. This is our - and your - opportunity.
Why Invest in Jöttnar?
- We're a premium, authentic, outdoor apparel brand, anchored in outstanding product and heroic mountain sports endeavour. Founded and led by two Royal Marines commandos, both active mountaineers and skiers; we know what works. As international mountain guides, extreme skiers, BASE jumpers, and alpinists, our Pro Team athletes also help us test and develop our gear.
We are growing. The UK sports and outdoor clothing e-commerce market is worth £2.77bn, and is forecast to grow to £3.57bn by 2025. In the last 12 months our UK customer growth was 78% and US growth was 105%.
We have strong fundamentals and a strong team. We achieved 7-figure revenue with just our first five staff.
We have Venrex leading the round. Venrex invests in creative founders to build innovative businesses, including Charlotte Tilbury, ME+EM, Lyst and Orlebar Brown. Our private investors are experienced commercial operators, including a founder-investor at Rapha; a chair of several international multi-million £ companies; and MD and CMO for well-known national brands.
We're the professionals’ choice. Selected by UK Special Forces, multiple mountain rescue teams, adventure film crews and professional wilderness and alpine guides.
We have loyal, engaged customers, with superb customer retention built on our reputation for product quality and performance, and consistently high customer reviews (average 4.87/5).
We are a true challenger. We fill the credibility, authenticity and product performance gaps left by the legacy mountain brands chasing the casual consumer. This is our - and your - opportunity.
A Solid Plan For Growth
Your investment allows us to deliver further product innovation and to drive UK growth.
We will expand our women’s range to equal our men's, and increase our product offering into wider mountain and outdoor sports categories.
We're ready to scale and have a clear plan to do so.
FAQ
Don’t invest unless you’re prepared to lose all the money you invest.
This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
Why is Jöttnar crowdfunding?
What is Crowdcube?
Crowdcube is the UK's leading equity crowdfunding platform. It is simple, safe and regulated. You can find out more about Crowdcube here.
What is equity crowdfunding?
If you invest in a business on Crowdcube, you become an investor in the company – you have a share of ownership, or equity, in that business. You can read more about equity investing here.
Who can invest?
To invest on Crowdcube, you need to be over 18 years old and legally entitled to invest. You’ll also need to be a resident of the UK or a country where you may legally receive financial promotions of the nature provided. Residents of the US, Canada and Japan will not be able to invest. See here for more details.
When will the campaign go live?
Wednesday 18th January 2023 for our pre-registered community. Register above or here for updates and priority access.
Will Jöttnar customers get exclusive access?
Yes, Jöttnar customers who have registered their interest above will receive exclusive early access to invest before the campaign goes live to the public.
What is the valuation?
The business valuation has been benchmarked against similar Crowdcube campaigns and agreed with our existing lead investors. Further information and updates will be available following your registration. Register by clicking above or click here.
How do I make a return on my investment?
A return is made via a liquidity event. If the business is a success and is eventually bought by another company or goes public at a higher value than it was when you first invested, you’ll get a return on your investment.
Will the investment be EIS eligible?
EIS offers tax benefits for investors. Jöttnar has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief. To read more about how EIS works and how you can benefit click here.
How much can I invest?
You can invest from as little as just under £10 to upwards of £1,000,000.
Does registering interest commit me to investing?
Registering is simply an expression of interest and does not constitute a commitment nor obligation. Once you've registered we will give you exclusive early access when live and can send you further information and updates as the campaign progresses.
What does capital at risk mean?
Investing in start-ups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Such investments are long-term investments. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. Investment opportunities are not offers to the public and investors must be eligible Crowdcube members.
What should I do now?
Click below or click here to register your interest. Signing up is easy and gets you exclusive early access and updates.
FAQ
Don’t invest unless you’re prepared to lose all the money you invest.
This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
Why is Jöttnar crowdfunding?
Your investment allows us to deliver further product innovation and to drive UK growth. We will expand our women’s range to equal our men's, and increase our product offering into wider mountain and outdoor sports categories. We're ready to scale and have a clear plan to do so.
What is Crowdcube?
Crowdcube is the UK's leading equity crowdfunding platform. It is simple, safe and regulated. You can find out more about Crowdcube here.
What is equity crowdfunding?
If you invest in a business on Crowdcube, you become an investor in the company – you have a share of ownership, or equity, in that business. You can read more about equity investing here.
Who can invest?
To invest on Crowdcube, you need to be over 18 years old and legally entitled to invest. You’ll also need to be a resident of the UK or a country where you may legally receive financial promotions of the nature provided. Residents of the US, Canada and Japan will not be able to invest. See here for more details.
When will the campaign go live?
Wednesday 18th January 2023 for our pre-registered community. Register above or here for updates and priority access.
Will Jöttnar customers get exclusive access?
Yes, Jöttnar customers who have registered their interest above will receive exclusive early access to invest before the campaign goes live to the public.
What is the valuation?
The business valuation has been benchmarked against similar Crowdcube campaigns and agreed with our existing lead investors. Further information and updates will be available following your registration. Register by clicking above or here.
How do I make a return on my investment?
A return is made via a liquidity event. If the business is a success and is eventually bought by another company or goes public at a higher value than it was when you first invested, you’ll get a return on your investment.
Will the investment be EIS eligible?
EIS offers tax benefits for investors. Jöttnar has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief. To read more about how EIS works and how you can benefit click here.
How much can I invest?
You can invest from as little as just under £10 to upwards of £1,000,000.
Does registering interest commit me to investing?
Registering is simply an expression of interest and does not constitute a commitment nor obligation. Once you've registered we will give you exclusive early access when live and can send you further information and updates as the campaign progresses.
What does capital at risk mean?
Investing in start-ups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Such investments are long-term investments. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. Investment opportunities are not offers to the public and investors must be eligible Crowdcube members.
What should I do now?
Click below or click here to register your interest. Signing up is easy and gets you exclusive early access and updates.
Please be aware, capital at risk.
Investors should seek independent legal and tax advice.
