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LimIted Edition 

Slingsby Collection

“Norway is a country of contrasted beauty - grand, wild, savage and beautiful.”

Our new collection of striking t-shirt and neckwear designs, distinctively curated to pay homage to the pioneering British mountaineer, explorer, and writer William Cecil Slingsby.

 

Each piece symbolic of his landmark first-ascents, pioneering exploration, and documentation in Norway between the late 1870s and early 1900s which designated him as the Father of Norwegian mountaineering.

Discover THE Collection

Vegvísir | wayfinder

The Norsemen of old believed in the power of symbols to guide and protect them. The Vegvísir, the mythical compass symbolising protection and wayfaring, has come to embody the adventurous spirit of these explorers and travellers, romantically imagined as guiding them through unknown territories and offering protection.

 

The chest logo design sees a pairing of Jöttnar's Mjolnir logo and the Vegvísir. A symbolic relationship tying our Norwegian heritage to the country's mountain myths and legends.

Vegvísir | wayfinder

The Norsemen of old believed in the power of symbols to guide and protect them. The Vegvísir, the mythical compass symbolising protection and wayfaring, has come to embody the adventurous spirit of these explorers and travellers, romantically imagined as guiding them through unknown territories and offering protection.

 

The chest logo design sees a pairing of Jöttnar's Mjolnir logo and the Vegvísir. A symbolic relationship tying our Norwegian heritage to the country's mountain myths and legends.

Limited Edition

Our new collection pays homage to the pioneering British mountaineer, explorer and writer William Cecil Slingsby - the Father of Norwegian mountaineering.

Discover THE Collection

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